moncler womens coats coup for Ron

3 Underappreciated Facts About The JCP Transformation Penney moncler mens coats (NYSE:JCP) transformation has been tough so far. Critics rightfully point to significant drops in samestore sales and disjointed efforts combining the vibrant new shops with the rest of the drab store. Critics fail to appreciate three key points about the shop concept.
Advertising efforts from each shop will supplement JCP's advertising. This has become apparent with March's Joe Fresh launch. Joe Fresh is a Canadianbased clothing brand described as stylish and affordable. Its decision to roll out in America through JCP was a huge moncler womens coats coup for Ron Johnson. There have already been a few local newspaper stories talking about Joe Fresh's launch, and there will be many more from now until March. Joe Fresh has a flagship store in Manhattan, but that's about it for its American presence. It's likely brands like Joe Fresh will advertise that they can be found in JCP, drawing shoppers to the stores. Joe Fresh is also active in social media and will build meaningful word of mouth advertising.
Joe Fresh won't be alone. JCP will eventually roll out 100 shops by 2015, most of which will advertise that they can be found at your local JCP store. If you're attracted to the Disney shop within JCP because of an ad, you'll have to walk by Sephora and Levi's and Joe Fresh and Tourneau. 100 shops mean 100 social media accounts, at least occasionally encouraging shoppers to visit their shops within JCP. It truly leverages the power of each brand and should moncler womens jackets increase sales across all brands within the new JCP.
Exclusive products defeat Amazon (NASDAQ:AMZN) and eBay (NASDAQ:EBAY). These companies compete on price and convenience. There are two ways to beat moncler mens jacketsthem: provide products that can't be found on those platforms and provide moncler mens vests a unique and attractive instore experience. JCP is certainly making positive strides towards providing a better instore experience, with the introduction of Caribou Coffee (NASDAQ:CBOU), and eventually entertainment and things like cooking and yoga classes. Those aren't here yet, though.
I'd like to focus on the exclusivity. Toys "R" Us (TOYS) has done a great job of providing exclusive toys, especially around the holidays. There are places in the United States where Toys "R" Us isn't present, so interestingly enough, you'll often find those toys made exclusively for them being sold on eBay at higher prices because shoppers don't have access to them moncler womens vests elsewhere. This means that some eBay sellers will buy up items at the local store, and sell them online for a profit. You typically won't find those exclusive items online at a discount.